Amer Sports gains the flexibility required to view and report on their brands the way they need to

Executive Summary

Amer Sports, a $6 billion portfolio of world-class sporting brands including Arc'teryx, Salomon, and Wilson, faced a fragmented Finance landscape where each brand operated independently with its own tools, ERPs, and planning processes. Partnering with PwC and OneStream, the company replaced a complex mix of disconnected systems with a unified consolidation and planning platform, bringing Finance leaders together across geographies for the first time to define a shared language for financial performance. Within that foundation, a targeted SensibleAI rollout at one brand, completed in just eight weeks, demonstrated that AI could accelerate Finance from scorekeeper to strategic partner. The key to success was not just the technology, but the deliberate effort to bring people along the journey before the solution was fully built.

Key Takeaways

1. A unified Finance foundation is the prerequisite for AI to deliver value. Amer Sports replaced a fragmented collection of tools and licenses with OneStream consolidation as a single source of truth. That trusted data model is precisely what made the SensibleAI rollout credible: the Finance team could trust what the AI was built on because they trusted the underlying data.
2. SensibleAI transformed Finance from after-the-fact reporting to real-time business partnership. Within eight weeks, AI became the first reviewer of financial narratives, flagging anomalies and surfacing trends before a Finance partner entered the room. This freed Finance professionals to focus on challenging the status quo and driving strategy rather than pulling and formatting numbers.
3. People and change management determine whether transformation succeeds or stalls. Amer Sports convened Finance leaders from across its global brands in person for the first time to co-design the planning architecture. That collaborative approach, giving teams a seat at the table before the solution was built, created the trust and adoption that made the technology work at scale.